Blog Advertising

From Articlemuse

Blog Advertising: How Do You Know If You've Done Too Much and Gone Too Far?

Advertising is good. It offers information, gives you access to a product or service you otherwise won't know about, it earns people money and fuels several different industries. But you know how anything excessive breeds discontent and greed and neither one is pretty.

The wrong use of advertising on your blog could send your traffic south - not exactly the direction you want it to take. So when is blog advertising bad and when is it just right? Is your blog succeeding? The key indicator that you're probably doing something right with your blog advertising is when you're actually succeeding. You get the traffic you want, you earn for a few simple efforts you made and keep your advertisers happy.But don't get carried away by your success.

You might think that placing many ads on your blog can help you earn exponentially. What it will do is earn you a spot on your advertiser's black list. Advertisers have guidelines about how many ads you can place on one webpage. Generally, this can range from 3 to 5, depending on the sponsor.If you don't want to break the good will that exists between you and your affiliate or advertising program,learn what the policies are and respect them.

Is that a blog or a splog? One of the worst labels your blog can be slapped with is 'splog'. That's a blog that contains spam. If your blog is nothing more than just pages upon pages of advertising and little content, you'd probably be better off publishing a fashion magazine.

Too many ads on a blog can bury your content, distract your visitors and even frustrate them. Some, such as the very wary ones, will leave your blog in a hurry.If your blog resembles an infomercial,forget it. It will look annoying and take away from the good reputation you're trying to build.Too many choices Another challenge you will be facing when it comes to blog advertising is persuading your visitors to pay attention to the ads long enough to actually do something with them. Otherwise, these ads will be useless.

The problem with a blog that has too many advertising units is that it can confuse the visitor. When they're confused, they're less likely to click on an ad, much less subscribe or buy anything. That leaves your advertisers - and you - empty-handed.Managing your advertising A blog page can easily handle an average of three ads, which is something most advertising and affiliate programs will allow.Placed strategically, these ads can easily catch the attention of your visitors. Since there are only a few ads to look at, your visitors can easily decide which one to click on.

Now imagine if there were 10 to 15 ads running on the same page at the same time. You've probably seen blogs like these before, with ads splattered all over,rivaling a NASCAR race car.To use blog advertising correctly, first consider the type of programs you will be running. If you will bean affiliate to a brand or company, there are certain restrictions you have to work with. Some companies,for example, prefer not to have a competing brand's ad placed in the same blog.

Second, placement and aesthetics matter. Consider some of the highest-rated blogs and study their ad placements. Where are these ads placed on a page, what are their sizes relative to one another and to the content box and what do these ads contain? If you've seen enough of these successful blogs, you'll have picked up enough lessons to know how to use blog advertising to your advantage.

Blog Advertising: The Pros and Cons You Should Know

When it's done right, blog advertising can be very profitable. It will not only pay for the maintenance of your blog but it will also a source of some nice extra income. In fact, a good percentage of bloggers take this route to monetize their blog. However, with every good thing come a few disadvantages. If you're thinking of using advertising for your blog, here are some pros and cons you need to know:

Pros of Blog Advertising

There are several advantages to using advertising for blogs, which make it an attractive option for your website. These are:

1.Your blog earns. The revenue generated by advertising allows you to perform improvements on your blog. You can spend for maintenance, pay for better website design, buy a bigger storage space, pay for faster bandwidth, etc. This allows you to grow your blog and attract better traffic.

2.Advertising gives your blog credibility. Visitors see your blog as something reliable since you have advertisers sponsoring you. Most professional bloggers have advertisers, which means you will also be seen as an authority in the field of your choice. The partnership with a known company will indicate that you offer quality content.

3. Advertising offers visitors access to relevant products and services. Since ads will appear on the same web pages as related content, your blog's visitors will be able to view any product, service or information from your advertisers that they may actually be interested in.

4.You'll be inspired to maintain a quality blog. Only strong blogs attract advertisers. As a result, you will have all the reasons in the world to make sure that your blog offers quality, useful content. You will be more careful with your choice of topics and subjects. As a result, your writing is much more improved and your blog will become a reliable source of information.

The result: increased traffic, a more targeted audience and more advertisers.

Cons of Blog Advertising

Blog advertising can affect certain aspects of your blog in a negative way. Some of its disadvantages are:

1.It dictates the type of content you will publish. Once you have advertising on your web pages, you'll have to work extra to make sure those ads are noticed and are considered relevant by visitors. This forces you to modify your content just to adapt it to what will attract your readers and entice them to click on your ads. Sometimes, you'll find that you will have to sacrifice meaty content just to write posts that will promote your ads.

2.It takes up space on your web pages. You'll notice this after a while, when you have multiple sponsors and running several ads in one web page. As sponsors buy more ad space, that will take away from the available space usually reserved for meaningful content. As a result, you'll have to control your content more just to give more room to your ads.

3.Maintaining advertising on blogs is time consuming. Having enough ads on your blog should allow your site to pay for itself. However, it won't run all on its own. Now that you have advertisers and sponsors depending on you, you will have to make sure that your blog is worth it.

This means you will have to spend enough time in optimizing your blog so the ads get the audience they need. You will also have to constantly be on the lookout for other advertisers and be ready to negotiate. Other than that, you will have to manage payments and monitor the necessary statistics to make sure that your blog remains competitive.

Blog advertising may pay for your blog but it doesn’t take the work away from you.